Amrita Nandy1 2 *, Mir Misnad Sultana2, Md. Mamun Habib3
1Center for Higher Studies and Research, Bangladesh University of Professionals, Dhaka, Bangladesh.
2BGC Trust University Bangladesh, Chattogram, Bangladesh.
3School of Business & Entrepreneurship, Independent University, Dhaka, Bangladesh.
*Corresponding Author: email: anandy2509@gmail.com
Abstract
Evidence reveals that youths’ notion towards recycling in Bangladesh is altering gradually with global inclination where relative variables imply major influence. Unveiling this true scenario of youths’ willingness to recycle within the context of an emerging nation is the core objective of this investigation. Three domains namely social context, ethical behavior, and issues of environmental sustainability were studied under the shed of social impact theory. To understand the current phenomenon, a total of 593 survey responses were congregated over five months (June-October,2023) using a convenience sampling technique. Qualitative inquiry testified to a strong positive association in the social context (r=. 624, p<.000). However, an insignificant but positive impression was identified between ethical behavior (r=. 370, p<.000). Again, youths’ concern regarding environmental sustainability has a positive moderate correlation (r=. 499, p<.000). All these refer to young peoples’ existing unfamiliarity towards the subject matters, while on the contrary with global trends, they are also gradually getting inspired. Essentially, regression analysis proved that all these parameters explain 51% of youths’ recycling enthusiasm in Bangladesh. Furthermore, it recommends practical implications for functional recycling structures. Likewise, the proposed future research directions will assist scholars in identifying further distinct features of individual arenas and action plans for extended societal progression.
Keywords: Recycling; Youth; Environmental Sustainability; Ethical Behavior; Social impact Theory; Bangladesh
