Agripah Marangwanda1*, Mpundu Mubanga 2
1 Graduate School of Business, The University of Zambia
2 University of the Western Cape, Southafrica, email: mmpundu@uwc.ac.za
*Corresponding e-mail: agripah.marwangwanda@gmail.com
Abstract
This study examines how the African Continental Free Trade Area (AfCFTA) promotes unity and integration in Africa’s insurance sector. The aim is to evaluate the impact of regulatory alignment on market growth and stability. Through interviews with industry stakeholders and surveys of 41 executives across AfCFTA member states, the research identifies key regulatory challenges and market dynamics. Results show that cohesive regulatory frameworks foster cross-border activity and enhance sector performance, reflecting the AfCFTA’s potential to unify the market. However, challenges such as regulatory inconsistencies and the need for standardized educational curricula remain. The findings highlight the importance of collaboration among stakeholders to address these issues and fully realize the AfCFTA’s promise for innovation and a more integrated insurance landscape in Africa.
Keywords: African Continental Free Trade Area (AfCFTA), Insurance Sector Growth, Regulatory Cohesion, Market Integration, Cross-Border Insurance, Industry Stakeholders
