Effect of Career Advancement Opportunities, Training and Development Programs and Corporate Culture on Employee Loyalty of Alibaba in China
Jyoti Choudhary1, Morakinyo Dada2, Jugindar Singh Kartar Singh3 1 Ph.D, School of Marketing& Mgmt, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia. Email: jyoti.choudhary@apu.edu.my 2,3 Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia Abstract Employee loyalty is an important aspect of business success, especially in organizations that operate in a dynamic […]
Entrepreneurial Barriers among Rural Women in Badin, Pakistan
Sanya Mithani, Ts Dr Noraini Ahmad, Assoc Prof Dr Rohana Sham Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia *Corresponding e-mail: tp071973@mail.apu.edu.my noraini@apu.edu.my and Rohana.sham@apu.edu.my Abstract Women’s entrepreneurship has emerged as a catalyst for economic growth and social progress in developing economies. However, despite their potential, women face multifaceted barriers that hinder their […]
The Impact of Digital Content Marketing on Customer Engagement in an Online Fashion Store
Tan Pei Ling, Tee Poh Kiong, Rahilah Binti Ahmad Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia *Corresponding e-mail: poh.kiong@apu.edu.my and rahilah@apu.edu.my Abstract In the contemporary era of technological advancement characterized by the flourishing of online shopping and the fashion e-commerce industry, it is essential for fashion retail enterprises to possess a comprehensive […]
Efficiency Analysis of Life Insurance Companies in Indonesia and Malaysia
Felicia Nathania1, Tan Kokkiang2, Behrang Samadi3 1 Bachelor’s Degree, SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: felicia.nathania@tokiomarine-life.co.id, felicianathania30@gmail.com 2 Master’s Degree, SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: kok.kiang@apu.edu.my ORCID: https//orcid.org/ 0000-0003-3190-5956 3 PhD, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: […]
The Impact of Hedonic and Utilitarian Values, alongside Psychological Factors, on Customer Satisfaction and Loyalty of female consumers
Winny Teo Wei Nny1, Jugindar Singh Kartar Singh2, Jyoti Choudhary3 1, 2, 3 Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia 1 Corresponding e-mail: winnyteo01@gmail.com 2 Email : jugindar.singh@apu.edu.my 3 Email : jyoti.choudhary@apu.edu.my Abstract In the highly competitive personal care market, marketers must understand the importance of demographic differences, customer satisfaction, and customer […]
Assessing the Asymmetric Relationship between Global Economic Factors and Cryptocurrency: A Comparison between Normal Times and COVID-19 Times using the NARDL Model
Ramchurn Aveeshna Yashwini1, Tan Kokkiang2, Behrang Samadi3 1 Master of Finance, School of Accounting and Finance, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: aveeshna_097@live.com 2 Master’s in applied Statistic, SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: kok.kiang@apu.edu.my ORCID: https//orcid.org/ 0000-0003-3190-5956 3 PhD, Asia Pacific University of […]
Factors Influencing Foreign Direct Investments Inflow in Africa: A Case Study of Tanzania
Lulu Khalfan Kikwete1, Thirunavukkarasu Suppiah2, Vikneswaran Manual3 1 Bachelor of Accounting and Finance, School Accounting and Finance, Asia Pacific University, Kuala Lumpur. Email: Lulukikwete@gmail.com Orcid: https://orcid.org/0000-0002-0627-8439 2 Master of Finance, , School Accounting and Finance, Asia Pacific University, Kuala Lumpur. Email: Thirunavukkarasu.s@apu.edu.my Orcid: https://orcid.org/0000-0002-0627-8439 3 PhD, department, , School Accounting and Finance, Asia Pacific University, […]
The Influence of Gold, Black Gold, and Digital Gold on Stock Market Portfolios
Nithya Geraldine1 , Vikneswaran Manual2 1 Degree in Accounting and Finance, School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia. Email: nithya.geraldine@gmail.com ORCID: https://orcid.org/0000-0002-0627-8439 2 PhD, School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia. Email:vikneswaran.manual@apu.edu.my ORCID: https://orcid.org/0000-0002-0627-8439 Abstract This research paper aims to study the influence of Bitcoin (BTC), Crude […]
Unveiling the Missing Link: Women in Stem Leadership – A Comprehensive Review
Fahd Ali Raza1 , Abtar Darshan Singh2 1, PhD Candidate, Faculty of Business & Management, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia. Email: tp074943@mail.apu.edu.my ORCID: https://orcid.org/0000-0003-4577-6083. 2, Professor & Director Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia. Email: abtar@ apu.edu.my ORCID: https://orcid.org/0000-0003-4525-5966 Abstract This paper extensively […]
The Impact of Colour Vision Defect on Consumer’s Fruits Selection Process while Purchasing from Retail Fruit Shops in Bangladesh
Dr. Morakinyo Dada1, Mohammad Tawhid Reaz2, James Jacob Ribero3 1 PhD, School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: morakinyo@apu.edu.my Orcid: https://orcid.org/0000-0002-0358-5070 2 MBA, School of Business, University of Liberal Arts Bangladesh, Dhaka, Bangladesh. Email: tawhid.reaz@ulab.edu.bd Orcid: https://orcid.org/0009-0003-7193-384 3 M.B.B.S, MBA, School of Business, University of Liberal Arts Bangladesh, […]