Effect of Career Advancement Opportunities, Training and Development Programs and Corporate Culture on Employee Loyalty of Alibaba in China

by Behrooz | May 12, 2024

Jyoti Choudhary1, Morakinyo Dada2, Jugindar Singh Kartar Singh3 1 Ph.D, School of Marketing& Mgmt, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia. Email: jyoti.choudhary@apu.edu.my 2,3 Asia Pacific University of Technology and...

Entrepreneurial Barriers among Rural Women in Badin, Pakistan

by Behrooz | May 12, 2024

Sanya Mithani, Ts Dr Noraini Ahmad, Assoc Prof Dr Rohana Sham Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia *Corresponding e-mail: tp071973@mail.apu.edu.my noraini@apu.edu.my and Rohana.sham@apu.edu.my Abstract Women’s...

The Impact of Digital Content Marketing on Customer Engagement in an Online Fashion Store

by Behrooz | May 12, 2024

Tan Pei Ling, Tee Poh Kiong, Rahilah Binti Ahmad Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia *Corresponding e-mail: poh.kiong@apu.edu.my and rahilah@apu.edu.my Abstract In the contemporary era of technological advancement characterized...

Efficiency Analysis of Life Insurance Companies in Indonesia and Malaysia

by Behrooz | May 12, 2024

Felicia Nathania1, Tan Kokkiang2, Behrang Samadi3 1 Bachelor’s Degree, SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: felicia.nathania@tokiomarine-life.co.id, felicianathania30@gmail.com 2 Master’s Degree, SoMAQS, Asia...

The Impact of Hedonic and Utilitarian Values, alongside Psychological Factors, on Customer Satisfaction and Loyalty of female consumers

by Behrooz | May 12, 2024

Winny Teo Wei Nny1, Jugindar Singh Kartar Singh2, Jyoti Choudhary3 1, 2, 3 Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia 1 Corresponding e-mail: winnyteo01@gmail.com 2 Email : jugindar.singh@apu.edu.my 3 Email :...