The Impact of Hedonic and Utilitarian Values, alongside Psychological Factors, on Customer Satisfaction and Loyalty of female consumers
Winny Teo Wei Nny1, Jugindar Singh Kartar Singh2, Jyoti Choudhary3 1, 2, 3 Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia 1 Corresponding e-mail: winnyteo01@gmail.com 2 Email : jugindar.singh@apu.edu.my 3 Email : jyoti.choudhary@apu.edu.my Abstract In the highly competitive personal care market, marketers must understand the importance of demographic differences, customer satisfaction, and customer […]
Assessing the Asymmetric Relationship between Global Economic Factors and Cryptocurrency: A Comparison between Normal Times and COVID-19 Times using the NARDL Model
Ramchurn Aveeshna Yashwini1, Tan Kokkiang2, Behrang Samadi3 1 Master of Finance, School of Accounting and Finance, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: aveeshna_097@live.com 2 Master’s in applied Statistic, SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: kok.kiang@apu.edu.my ORCID: https//orcid.org/ 0000-0003-3190-5956 3 PhD, Asia Pacific University of […]
Factors Influencing Foreign Direct Investments Inflow in Africa: A Case Study of Tanzania
Lulu Khalfan Kikwete1, Thirunavukkarasu Suppiah2, Vikneswaran Manual3 1 Bachelor of Accounting and Finance, School Accounting and Finance, Asia Pacific University, Kuala Lumpur. Email: Lulukikwete@gmail.com Orcid: https://orcid.org/0000-0002-0627-8439 2 Master of Finance, , School Accounting and Finance, Asia Pacific University, Kuala Lumpur. Email: Thirunavukkarasu.s@apu.edu.my Orcid: https://orcid.org/0000-0002-0627-8439 3 PhD, department, , School Accounting and Finance, Asia Pacific University, […]
The Influence of Gold, Black Gold, and Digital Gold on Stock Market Portfolios
Nithya Geraldine1 , Vikneswaran Manual2 1 Degree in Accounting and Finance, School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia. Email: nithya.geraldine@gmail.com ORCID: https://orcid.org/0000-0002-0627-8439 2 PhD, School of Accounting and Finance, Asia Pacific University, Kuala Lumpur, Malaysia. Email:vikneswaran.manual@apu.edu.my ORCID: https://orcid.org/0000-0002-0627-8439 Abstract This research paper aims to study the influence of Bitcoin (BTC), Crude […]
Unveiling the Missing Link: Women in Stem Leadership – A Comprehensive Review
Fahd Ali Raza1 , Abtar Darshan Singh2 1, PhD Candidate, Faculty of Business & Management, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia. Email: tp074943@mail.apu.edu.my ORCID: https://orcid.org/0000-0003-4577-6083. 2, Professor & Director Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia. Email: abtar@ apu.edu.my ORCID: https://orcid.org/0000-0003-4525-5966 Abstract This paper extensively […]
The Impact of Colour Vision Defect on Consumer’s Fruits Selection Process while Purchasing from Retail Fruit Shops in Bangladesh
Dr. Morakinyo Dada1, Mohammad Tawhid Reaz2, James Jacob Ribero3 1 PhD, School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: morakinyo@apu.edu.my Orcid: https://orcid.org/0000-0002-0358-5070 2 MBA, School of Business, University of Liberal Arts Bangladesh, Dhaka, Bangladesh. Email: tawhid.reaz@ulab.edu.bd Orcid: https://orcid.org/0009-0003-7193-384 3 M.B.B.S, MBA, School of Business, University of Liberal Arts Bangladesh, […]
Characteristics, Challenges, and Resolutions in Architectural Design Courses within Chinese Vocational Undergraduate Education
Feng Yanfei 12, Dr. Vincent Wee Eng Kima 1 1 Universiti Tun Abdul Razak（UNIRAZAK） 2 School of Engineering Architecture, Zhejiang Guangsha Vocational and Technical University of Construction, Dongyang, 322,100, China Corresponding Email: 644807541@qq.com Abstract The architectural design course should focus on reflecting the characteristics that vocational undergraduate architectural design courses should possess: by improving the […]
Does the South African Carbon Tax Incentivise Mines to Invest in Solar Photovoltaic?
Kgalalelo Constance Makamela, Roshelle Ramfol University of South Africa, South Africa *Corresponding e-mail: 69679347@mylife.unisa.ac.za Abstract The aim of this study was to evaluate the adequacy of South Africa’s carbon pricing policy in incentivising adoption of Solar photovoltaic in South African mines. A qualitative study was conducted to evaluate the adequacy of South Africa’s carbon tax […]
Reasons for the Failure of Most In-House Software Development in Tanzania: A Case Study of Selected Higher Learning Institutions (HLIs)
Aloyce M. Nyamwesa Department of Mathematics and ICT, College of Business Education, Tanzania Email Address: aloyce.nyamwesa@cbe.ac.tz Abstract Since it has evolved into an essential part of today’s world, 90% of Tanzanian businesses have attempted to develop in-house software for their operations. However, a substantial fraction of these projects haven’t quite achieved what they set out […]
An Assessment of Group Lending Challenges Facing Microfinance Institutions in Mwanza, Tanzania
Evelyne F. Magambo Department of Accountancy, College of Business Education Email: evelyine.magambo@cbe.ac.tz P .O. Box 3168, Mwanza -Tanzania Abstract The purpose of this study is to thoroughly evaluate the difficulties Tanzanian microfinance institutions (MFIs) encountered when putting group lending concepts into practice. It specifically aims to pinpoint the main obstacles associated with trust concerns, group […]