The Impact of Sports Background on Sales Performance of Sporting Goods: Evidence from Companies in Pingdingshan

YeHaoYuan1, Vincent Wee Eng Kim2 , Benjamin Chan Yin Fah3 University Tun Abdul Razak, Kuala Lumpur, Malaysia 1ye.haoyuan@ur.unirazak.edu.my 2vincent.urcc@unirazak.edu.my 3benjamin_chan@unirazak.edu.my *Corresponding e-mail: ye.haoyuan@ur.unirazak.edu.my Abstract Sales performance is an important indicator of business operations, especially in the field of sporting goods sales, but less attention has been paid to the role of sales staff’s professional background […]
Impact of Budgeting Practices on Financial Performance in the County Government of Meru, Kenya

Jackline Karimi Maitima1* & Dr Ruthwinnie Munene2 1Master Student in Business Administration, Mount Kenya University 2Lecturer, School Business and Economics, Mount Kenya University *Corresponding author email: jmaitima@gmail.com Abstract The study aimed at investigating how budgeting practices affect financial performance of the county government of Meru. The research was grounded in the financial distress theory and […]
The relationship between Entrepreneurial Education and the Sustainable Development of SMEs in China: the mediating effect of Innovation Capability

Zhao Fei, Tee Poh Kiong Universiti Tun Abdul Razak, Kuala Lumpur, Malaysia *Corresponding e-mail: renc39854@gmail.com Abstract This study explores the relationship between entrepreneurship education, innovation capabilities and the sustainable development of small and medium-sized enterprises in China, especially the mediating effect of innovation capabilities. By analyzing questionnaire data from SMEs in different regions of China, […]
Cashless Payment System: A Study on Perception of Small and Medium Retailers

D. Kausar Fathima1*, Dr. G. Vijaya Bharathi2 Department of Commerce, Yogi Vemana University, YSR District Andhra Pradesh, India 1email: kausarfathimakadapa@gmail.com and 2email: vijayabharathi@yvu.edu.in * Corresponding Author The cashless payment system has been prevailing strongly in every business field because of its unique and convenient nature. All the financial transactions have been made easier through this […]
An Assessment of the Effectiveness of the Enterprise Growth Market (EGM) as an Alternative Capital Market in Tanzania, A Case of Selected Companies

Evelyne F. Magambo Department of Accountancy, College of Business Education, Tanzania Email: evelyine.magambo@cbe.ac.tz ORCID: https://orcid.org/0000-0003-1708-4821 Abstract The two main obstacles to Tanzanian growth, according to the 2010 Micro, Small, and Medium Enterprises (MSME) Survey Report, are a lack of operating capital and restricted access to financial markets. The Capital Markets and Securities Authority (CMSA) conducted […]
Cloud Computing Technology Adoption: Challenges for SMEs, A Case of Selected SMEs in Tanzania

Aloyce Nyamwesa Department of ICT, College of Business Education, Tanzania Email: aloyce.nyamwesa@cbe.ac.tz, ORCID: https://orcid.org/0000-0002-1242-8077 Abstract The study aims to explore the challenges faced by SMEs during the implementation of cloud computing technologies and propose potential solutions. The primary objectives include identifying critical barriers, understanding their impact on small and medium-sized enterprises, and suggesting viable strategies […]
Effect of Career Advancement Opportunities, Training and Development Programs and Corporate Culture on Employee Loyalty of Alibaba in China

Jyoti Choudhary1, Morakinyo Dada2, Jugindar Singh Kartar Singh3 1 Ph.D, School of Marketing& Mgmt, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia. Email: jyoti.choudhary@apu.edu.my 2,3 Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia Abstract Employee loyalty is an important aspect of business success, especially in organizations that operate in a dynamic […]
Entrepreneurial Barriers among Rural Women in Badin, Pakistan

Sanya Mithani, Ts Dr Noraini Ahmad, Assoc Prof Dr Rohana Sham Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia *Corresponding e-mail: tp071973@mail.apu.edu.my noraini@apu.edu.my and Rohana.sham@apu.edu.my Abstract Women’s entrepreneurship has emerged as a catalyst for economic growth and social progress in developing economies. However, despite their potential, women face multifaceted barriers that hinder their […]
The Impact of Digital Content Marketing on Customer Engagement in an Online Fashion Store

Tan Pei Ling, Tee Poh Kiong, Rahilah Binti Ahmad Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia *Corresponding e-mail: poh.kiong@apu.edu.my and rahilah@apu.edu.my Abstract In the contemporary era of technological advancement characterized by the flourishing of online shopping and the fashion e-commerce industry, it is essential for fashion retail enterprises to possess a comprehensive […]
Efficiency Analysis of Life Insurance Companies in Indonesia and Malaysia

Felicia Nathania1, Tan Kokkiang2, Behrang Samadi3 1 Bachelor’s Degree, SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: felicia.nathania@tokiomarine-life.co.id, felicianathania30@gmail.com 2 Master’s Degree, SoMAQS, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: kok.kiang@apu.edu.my ORCID: https//orcid.org/ 0000-0003-3190-5956 3 PhD, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia. Email: […]